Whether you want to implement a design, you're not a designer yourself or you're looking for a third party opinion on existing concepts — at some point you need an expert opinion on the subject or you need creative and conceptual input. I can identify conceptual and design points that make sense and help the graphics team bring fresh ideas to their layouts. It's important for me to understand issues in order to give qualified feedback, so I feed back my input in an equally understandable, clear and project-related way.

Project-oriented problem solutions with and without compromise. With me, you get a commitment to the matter at hand. Measures that are discussed and worked out together take the pressure off project management or deadline. Just as I take care of my areas of responsibility, I also take care of those who are involved. Here, I support the creative direction or project management with realistic assessments and suggestions on challenges that arise on the project journey.

Working alone and self-sufficiently is also possible in a team. As art director, I take responsibility for the artistic and creative activities in the project. This means that I take care of all the things that come along with it — for example, image licences, supervision of photo shoots, budgeting, print approvals and image research — just to name a small part.

I see myself as a mediator and link between project management and the hands-on implementation of the suppliers. I advise and support on the one hand and ensure pragmatic solutions on the other. In all aspects, I deal with customer wishes and supplier requirements in an egalitarian manner, so that timings and plans can be adhered to or re-evaluated.

In all of this, I maintain an overview of my area of responsibility and communicate questions and problems early on. Balanced expectation and implementation management is important to me in order to be able to stand by the results of my work, while remaining open to new impulses and ideas.

Print is my profession, digital my passion. As a studied print designer, I can advise and realise comprehensively in terms of print production. I am equally comfortable with digital projects that require web design, websites, mailings, content management, social media campaigns or banners.

My strength is being able to assess project scopes and implementations on both the analogue and digital side. This allows me a better overview of possible challenges and ensures solid design concepts and design systems.